Trusted by the Top CPG and Retail Brands
With Harmonya you will:
Gain unprecedented visibility into the performance drivers of owned and competitive portfolios.
Leverage richer insights from the consumer perspective to inform strategy and execution.
Make better and more informed decisions about marketing, category management, ecommerce, and innovation.
Tell more engaging and meaningful stories about your products and brands.
Product Data Transformation for a Fortune 100
Learn how a Fortune 100 CPG partnered with Harmonya to automate product coding and categorization by enriching and modeling their sources of product data.
Product data is the cornerstone of every CPG and retail business. And yet, the industry’s shared understanding of products is limited.
On top of that, shoppers think of products in a variety of diverse and dynamic ways that aren’t currently captured in traditional data structures.
That’s why the core of Harmonya’s product is the complex mapping of products and their related, dynamic concepts.
CPG Brand 1
CPG Brand 2
Shoppers think of products in a variety of diverse and dynamic ways that aren’t currently captured in traditional data structures.
The core of Harmonya’s capabilities is the granular mapping of products and their related, dynamic concepts.
Supercharge Your Product Data
Product Data Enrichment Designed for Differentiated Insights
Enriched product data is appended with dynamic attributes and characteristics pulled from millions of online product listings and consumer reviews. Unlock deeper and more strategic insights from this robust searchable and filterable new asset.
Dynamic Product Categorization
Quickly and Easily Harmonize Data Structures Across Your Trusted Sources of Product Data
Transform product categorizations and hierarchies on the fly. View any trusted source of product data with naming conventions, attributes, and groupings from other data structures. Flip views to see different perspectives at the push of a button.
Discover Strategic New Growth Opportunities
Explore Product Trends and Verify Your Market Hypotheses
Slice and dice your data along completely new lines with Harmonya's applications. See how products with specific concepts sell over time and in different regions. Have a theory? Put it to the test and validate hypotheses on the fly.
A Cut Above Your Competition
Critical Insights for All Teams and Applications that Use Product Data
Leave your competition in the dust with differentiated insights and analytics with true business impact across your teams. Harmonya works with innovation, category management, key account, analytics, sales and more across both CPGs and retailers.